'Just Get ChatGPT to Do It?': A Guide to AI For Businesses

Summary: AI can speed up content creation, but you should always maintain control of output and write and tailor copy to reflect your brand. You can also follow best-practice guidelines to help feature prominently in AI citations. While AI can be used for research and image generation, there are important considerations around accuracy and legality. […]

Thu 13 Jun 2024

What’s it Like Working with a Cornwall Digital Marketing Agency? Our Process. Our Love of Baked Goods. Other Random Stuff

‘I want to find ways to sell more of my products/services, but I don’t want to sound salesy.’ I’ve heard this from quite a few clients, but particularly from local customers in Cornwall. There’s definitely something in the water down here that makes people turn away from that brassy breed of marketing. Don’t get me […]

The Importance of Professional Copywriting Services for Your Business

Copywriters are a bit like financial advisors. You know you’re going to need one for your business, but you’re not always precisely sure why. And just like those financial advisors, copywriters and their services can provoke a little defensiveness among prospective clients. This can be motivated by: In this post, we’re going to demystify the […]

So You’re Looking for a Cornwall Copywriter?

Post updated on 15 June 2026. I’m Martin Philp, a Cornwall copywriter helping organisations in Penzance, St Ives, Hayle, Camborne, Truro and right across the county grow more awareness, leads and sales. In this post, I’ll explain why I may be the right person to help you and reveal some of the advantages of choosing […]

SEO in Cornwall: A Guide for Local Businesses

At a glance What is SEO? It stands for search engine optimisation. Doing it well helps your website appear prominently in search engine results. Here's an example of search results on Google for the phrase 'Visit Penzance'. Our client, Love Penzance, has great SEO and appears at position 1 when a user types in these […]

How to Write a Good About Us Page

Many businesses are at an utter loss when it comes to their About Us page. They don’t know what to write, so they don’t write anything of substance at all. Instead, they fill the page with empty blather about how passionate and committed they are, and how they strive to do this and that. It’s […]

How to Write a Business Website Homepage: a Step-by-Step Guide

In this post, we’re going to reveal how to write a business website homepage that can help you win more clients. Is this the only way to do it? No. But the elements we’ll look at are generally acknowledged by leading players in the industry as the things you’ll want to include if you’re looking […]

How to Write Content for Websites That Actually Wins Leads and Sales

Most B2B website copy has all the personality of that guy at parties who stands too close, talks in a monotone – mainly about himself – and never breaks eye contact. It’s boring, has that stale-cheese-canapé whiff of failure and is never going to win you sales. So don’t write it. In this article, we’re […]

Features and Benefits in Copywriting: What They Are and Why Benefits Matter Most (Apart From When They Don't)

Before we dig deep into features and benefits in copywriting, some definitions. 💥 FEATURES: Stuff your business does. 💥 BENEFITS: How the stuff your business does makes customers' lives more shiny and wonderful. Copywriting and marketing 101 tells us that benefits come before features. And it is true… most of the time. If you can […]

Tone of Voice in Copywriting: Here's How I Changed My Approach to Build More Sales For My Clients

Here's a 100% true story about how I ditched my approach to tone of voice in B2B website copywriting.And then created a new methodology that is helping my clients win more leads and customers. Read it and use it – I promise this works. So before my, er, Awakening 🪷, I subscribed to the Sliding […]