Creative Copywriter Tips – Get Less Passionate and Engaged

Or 5 words and phrases to use with caution ‘Never use a metaphor, simile, or other figure of speech which you are used to seeing in print,’ said George Orwell. Oh, wouldn’t the world be a better place if we could all follow that one? Here’s five I’m seeing too much of right now. 1) […]

Fri 17 Mar 2017

Why honesty is the best internal communications plan

Meet the shiny, happy people Imagine a world where hassled, tired workers are replaced by shiny people grinning at customers. Yes, it’s an employer’s wet dream. And too often it’s the world presented in staff magazines. There’s one major flaw with this internal communications plan, of course. The people you’re talking to – your staff […]

IoIC Award is The Smell of Success for Coast Copywriting

Marketing Awards and the New Fragrant Me Three years ago, if you’d questioned me about the merits of perfumes and aftershaves I’d have looked at you like you were insane. Why are you asking me about smelly coloured liquids people dab on their bodies? My education in fragrance began and ended at age 16 with […]

Tue 28 Aug 2012

Copywriting Tips For Small Businesses #6

#6 Tone of Voice The way you speak to your customers is perhaps the most important piece of branding you'll do. Should you adopt a friendly, casual tone? Or does a little distance and formality better reflect the services you offer? A party goods supply business might get a little familiar, even mildly excitable. A […]

copywriting tips for small businesses

Copywriting Tips for Small Businesses #5

Punctuate Properly. What have commas and apostrophes got to do with your business? More than you might imagine. A customer's first impression of your business might well be from your copy. Any mistakes in your advertising send out a very clear message – your workmanship or service is shoddy and best avoided. Fixing spelling is […]

Copywriting Tips for Small Businesses #4

Be Brief. 'Vigorous writing is concise.' This is a quote from a classic book about writing, The Elements of Style by Strunk and White. And it's something every small business owner who writes their own copy should bear in mind. Your customer is probably going to give you seconds to tell him or her why they should […]

Copywriting Tips for Small Businesses #3

Be Clear. Clarity is everything in copywriting. Keep your messages simple and people will probably stay with you. Mix your messages and they won't hang around to find out what you're trying to say. Three words worth remembering – stay on target. That target is getting a response from a customer. Every word you write […]

Copywriting Tips for Small Businesses #2

Focus on Benefits, not Features. A wig is made from artificial or man-made fibres. That's a feature. A wig covers your bald head. It also gives you the confidence to approach someone you fancy and tell them it's their lucky day. These are benefits. (Although possibly not for the object of your affections.) Concentrate on […]

Copywriting for small businesses tip 1 – Image of Shahan Hair Tonic.

Copywriting for Small Businesses Tip #1

Be Honest. Honest advertising? Cynics might think that's a contradiction in terms, and quite often they're right. But good advertising not only puts a business in the best possible light, it also remains credible in the eyes of the customer. And that’s why any copywriting tips for small businesses should begin with this: you […]

« Previous 1 2 3