Content strategy services

Transform your strategy from random and costly content creation to a focused sales plan that brings results and ROI.

No more lame-duck website content
Powerful strategies you can use right now
A fast route to more leads and sales
Success! Read a case study now

Are you spending £££ on a failing content strategy? Look for these signs

A purple chalk arrow leading to a square bracket; following the bracket, text reveals the problem of not using quality website copywriting services.
  • You're just pumping out content and hoping something sticks.
  • You DID have a strategy but your website grew unwieldy and complicated – so you gave up.
  • Your tone of voice is erratic – it sounds unprofessional and reflects badly on your business.
  • You don’t have any idea where your content should sit in the customer’s buying journey.
  • Your website isn’t attracting visits and generating sales.
  • You don’t have time to even think about all of the above – you need help!

There is a better solution.

If the above sounds like you, don’t beat yourself up. While delivering content strategy services, we have worked with dozens of businesses in highly regulated industries such as cyber security and IT, and many other sectors. The story is the same: they KNOW they need a more strategic approach, but they are time-poor and overwhelmed.
However, every day you stick to a failing content strategy  you are missing opportunities to win business. Investing in quality content strategy services can start saving you money – now.
Todd Barden
Todd Barden
Manager, Penzance BID
Exceptional service
‘Coast has boosted our website's rankings and made our site and promotional material not only more effective and engaging but also humorous, educational and immersive. The bonus of ticking all these boxes is that we now find many articles and posts are shared on various social media platforms. Always professionals and with a keen eye for detail, the team delivers on time with minimal effort required at our end. 5 Stars – Exceptional service.’

Here’s our content strategy services plans:

Ask us Anything

£
Book us for a one-hour call to get an assessment of your current approach. We'll provide solid takeaways for improving your strategy and winning more business.
1 hour meeting
Bulletpoint email follow-up notes
LOTS of fresh ideas in one quick call

Yep, I'm in

Speedy Strategy

££
This one-day sprint is for businesses and agencies looking for some takeaways to align with their existing plan. It’s amazing how fresh eyes can sharpen your strategy.
1-2 hour discovery meeting
3-page Strategy Blueprint report with topline recommendations
End of day follow-up call
We so need this

The Deep Dive

£££
A thorough investigation into your business where we go back to basics, define your offer and build a strategy from the ground up. Our most popular plan.
2-hour discovery meeting
Customer profiling and pain points
Competitor research
5-7 page Strategy Blueprint (see below for further details)
Follow-up call/tweaks
Final delivery
This is the one

Common questions

What would the Strategy Blueprint include?

We try not to get too proscriptive, as businesses come to us from many different angles. However, our content strategy services may include the following: analysing your current performance, content auditing recommendations, understanding your audience and competitors, SEO opportunities, tone of voice, creating a marketing funnel with recommended assets, discovering your core sales messages, creating a blog content plan – and more…

What can I actually do with this strategy?

We make sure that our content strategy services comes with clear action points and follow-up steps detailing exactly what you should do next. You won’t be left in the dark. In the case of The Deep Dive, the blueprint will come with a suite of core copywriting samples expressing your offer that you can distribute across your channels.

What does it not include?

Let’s be clear – this is the plan. It’s not the actual content work you need to do.

Can you do the work for me?

Yes, subject to availability. But this strategy is not an upsell of our services. Our strategies are clear and actionable and can be implemented by your in-house team or a third-party provider. If you or your contractor requires further help with any element, we can discuss project rates.
I get it. I like it. I'm in

Content strategy services:
getting results for these clients

Penzance BID

Penzance BID asked us to look at a strategy for its tourism website Love Penzance. They wanted more traffic, a compelling tone of voice and a blog strategy to position Penzance as the number-one destination in Cornwall. The result: over 100% increase in site visits, from 50-100 per day in early 2021 climbing to 150-300+ per day by 2023; significant and widespread improvement in search rankings – 107 of 114 keywords went up considerably in rankings. Find out more.

Visit England

VisitEngland and the AA asked for our help to create a digital and print members’ magazine, including all editorial concepts. The result: significant increase in members’ satisfaction with the magazine following reader surveys. Find out more.

Intersys