The cyber security marketing agency

Most marketing agencies don’t know their SOC from their SIEM. Our small team of journalists and content marketers has over 10 years of experience translating complex cyber security concepts into compelling messages that win our clients business.

Accurate, credible content that convinces gatekeepers
Competent partner that understands your industry
See our case studies, testimonials and success stories
Read a cyber security case study

If you choose a generalist provider instead of a cyber security marketing agency, you’re going to encounter this…

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  • You're explaining your product to non-technical minds every time you launch a new campaign.
  • Your cyber security copywriter delivers vague, generalist content to a sceptical audience of CISOs, IT directors and procurement. And they’re not convinced.
  • Your agency doesn’t understand your highly regulated industry or even ISO 27001 fundamentals – and their lack of knowledge could cost you later.
  • Your content has zero personality. You have a voice, a mission and passion, but this stuff could have been written about any cyber security company.
You might run the tightest, most compliant CSaaS in the business. Your people may be legendary within the industry for their technical acumen. But all this expertise and talent is hidden behind a generic shopfront – and potential clients aren’t buying.
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Coast is a specialist cyber security marketing agency
that helps win clients

The Coast team has over 10 years of experience writing about cyber security and other technical and highly regulated sectors.
Along with our cyber security knowledge and marketing expertise, our journalist background brings a bedrock of accuracy and credibility to our work. This is a combination that will persuade readers and win clients.


What our cyber security marketing agency can deliver:

A purple chalk arrow leading to a square bracket; following the bracket, text reveals the problem of not using quality website copywriting services.
  • Precise, accurate and cyber security-specific content that convinces gatekeepers.
  • Cyber security copywriting that wins enquiries – we’ll translate dense technical briefs into compelling and persuasive messages.
  • A cyber security mindset. Save time by working with a cyber security copywriter who is familiar with NIST, Cyber Essentials, DORA, DDoS, Zero Trust and PoLP.
  • Content with humanity. You need to win over people, not machines. Our journalistic skills tease out the quotes, thought leadership and human stories that will win you long-term allegiances and clients.
Simon Davies from IT and cyber security business Aztek, a cyber security marketing agency client of Coast based in Camborne, Cornwall. Simon wears a black shirt and brown suit jacket.
Simon Davies
Commercial Director, Aztek
We've partnered with Coast on a number of projects and have been consistently impressed by the quality of their work. Their content is thoughtful, well-crafted, and always delivered on time. They bring a calm, organised approach to every task and communicate with clarity and professionalism. A real pleasure to work with.

Cyber security marketing services from Coast

Blog Posts and Thought Leadership

Broadcast your knowledge. We’ll interview your senior team to bring expertise and personality to your channels. Talk about social engineering, Zero Trust and vulnerabilities in must-read articles that reveal your knowledge and passion.

Website Copy and Landing Pages

Convert technically minded visitors into leads. Get your message right from the moment a client lands. We bring the psychological and persuasive tools of the copywriter to your core marketing asset to inform, impress and persuade.

Whitepapers and Guides

Become an authority in your field. We’ll create a solid structure for your whitepapers and guides, providing invaluable and user-friendly content. Guess who they’ll remember when they need gap analysis or compliance consultancy?

Social Media Management 

Stand out from the competition in potential clients’ feeds. Forget generic filler. We'll publicise your knowledge, advice, services, case studies and stories – genuinely unique and useful content that will generate engagement and enquiries.

Newsletters

Build brand loyalty and sales with a newsletter. More cyber security clients are using email newsletters because they’re a hugely effective channel to nurture an audience and upsell services. We'll create a compelling e-publication.

Complete Cyber Security Marketing

Take the strain off your inhouse team. We deliver a tailored service from content branding to content strategy and monthly delivery of all of your content – including planning, scheduling and reporting.

Cyber security marketing agency case study: increased reach and visibility, new highly regulated clients  

Challenge:
Cyber security experts Intersys wanted greater visibility, to help grow the business and, ultimately, win more clients. It asked Coast for our full cyber security marketing service.

Solution:
Initially, we undertook a full website refresh for SEO, user experience and messaging. We improved the strategy and: further optimised search terms; refined the navigation structure; and introduced strong, lead-generation copywriting.

Following this initial successful project (results below), we worked increasingly closely with Intersys on a full marketing plan, helping deliver a regular blog strategy, website page updates, micro websites, downloadable assets, cyber security newsletters and ongoing month-to-month strategy.

The business has enjoyed remarkable growth in its online presence. The professional quality of its marketing and unique voice has convinced many SMEs and blue chip organisations to work with Intersys. With our marketing help, the company has also broadened its reach into Asian and African markets.

Results:
Over five years, website users grew from .5k to 3.5k per month and organic search has grown from 46% of users to 74%. Blog posts have won Google position number one, prominence in AI citations and appeared prominently in Bing's AI-focused search results. Intersys now receives regular enquiries from lucrative, high-value clients in highly regulated sectors including education, financial services, advanced engineering and life sciences.
See more case studies

More about Coast Content Marketing

Based in Penzance, Coast works for clients in Cornwall, the UK and worldwide, delivering marketing campaigns and content that wins trust – and business.

Coast is headed up by Martin Philp and Gargi Shastri. Martin built a career as a subeditor and journalist for publications at BBC Worldwide, IPC, Bauer and other London-based publishing houses. Fellow journalist Gargi Shastri developed a career as a TV news reporter and a radio producer.

They each transitioned into marketing roles, Martin as a freelance copywriter at Publicis and Gargi as a marketing lead in an international agency. They now work regularly for cyber security and IT clients across the UK and abroad.

Coast is a boutique agency. You will be introduced to Gargi and Martin and work with them throughout your project – zero subcontracting.

Find out more about them, see some cyber security and IT case studies and view Martin's extensive copywriting portfolio.

Gargi & Martin standing by a wall and smiling each other – they are co-owners of cornwall content marketing agency Coast.

Frequently asked questions

Yes. Coast has been working as a cyber security marketing agency for over a decade, producing content for cyber security specialists, MSPs and IT service providers across the UK and internationally. Our longest-running client relationship in the sector is with Intersys, a leading cyber security and IT managed services provider, where a full content marketing programme helped grow monthly website users from 500 to 3,500 and organic search from 46% to 74% of all traffic. We don't just know the sector — we have the results to prove it works. On top of our sector knowledge, we have each worked in marketing and copywriting for over 20 years.
This is exactly why clients choose a specialist cyber security marketing agency over a generalist. Our cyber security copywriters come from journalism backgrounds — accuracy, fact-checking and getting complex subjects right first time is foundational to how we work. We're familiar with the frameworks, standards and terminology your buyers expect: Cyber Essentials, ISO 27001, NIST, Zero Trust, DORA, DDoS, PoLP and more. You won't spend your time re-educating us before every campaign. Brief us once, and we get it.
Coast is a boutique cyber security marketing agency — a two-person senior team with access to trusted specialist collaborators in web design, graphic design, hosting and technical SEO where a project requires it. Every client works directly with us from the first conversation to final delivery and we personally handle all strategy and content writing. No junior cyber security copywriters, no subcontractors handling your work without your knowledge, no account managers in between. For clients who have been burned by large agencies that pitch senior talent and deliver junior output, this matters considerably.
The full range. As a cyber security marketing agency, we produce website copy and landing pages, blog posts and thought leadership articles, whitepapers and long-form guides, email newsletters, LinkedIn and social media content, case studies, and full content strategy. We can operate as a project-by-project cyber security copywriting resource or as an embedded content marketing partner managing your entire output month to month. Most of our long-term clients started with a single project and expanded from there.
Yes. While we personally handle all strategy and content writing ourselves, where projects require we bring on board partners to help us with hosting, web development and design, visual branding, brochure design etc. All of these contractors work through us – we are your point of contact – and have a long and trusted working relationship with Coast. Whatever your marketing requirements, we can deliver.
Yes, and this is an area where generalist agencies cause real problems. Claims about security outcomes, certifications and compliance status need to be handled carefully. An experienced cyber security marketing agency understands the difference between describing what a service does and making an implied guarantee. We're familiar with the sensitivities around how ISO 27001 certification, Cyber Essentials accreditation and regulatory compliance can and cannot be characterised in marketing material. You won't find us writing copy that creates liability you didn't ask for.
Typically, three to six months before meaningful organic traction begins, and six to twelve months before the compounding effect becomes clearly visible. SEO content is not a quick fix; it is a long-term asset. The Intersys results we reference – 500 to 3,500 monthly users, organic search rising to 74% of traffic – were built over several years of consistent, well-targeted cyber security copywriting. Businesses that expect overnight results are typically disappointed. Businesses that commit to it properly see returns that outlast any paid campaign.
Less than you'd spend briefing a generalist, because we already understand the sector. A specialist cyber security copywriter doesn't need you to explain what a SOC is, what Cyber Essentials Plus involves, or why Zero Trust is more than a buzzword. What we do need from you is access to the people who know your business best. A monthly conversation with a senior technical or commercial lead is typically enough to fuel a full content programme. We make the most of your time because we come prepared.
Both. Smaller or first-time engagements often begin as a defined project – a website rewrite, a whitepaper, a set of landing pages – which gives both sides the opportunity to establish a working relationship before committing to an ongoing arrangement. Our longer-term cyber security marketing clients typically move to a monthly retainer covering a planned programme of content. Retainer clients benefit from continuity, accumulated knowledge of their business and consistent output. We're happy to discuss the right structure for where you are.
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