IT and cyber security expert Intersys required a stronger online presence to grow the business. It asked Coast for a full marketing service.
For the website, Coast undertook a full review for SEO, user experience and messaging. We improved the SEO strategy and further optimised search terms; refined the navigation structure; and introduced strong, lead-generation copywriting. Our ongoing work also includes creating full marketing strategies and campaigns for Intersys. Essentially, it covers the full spectrum of marketing assets that help win clients and comprises blog writing, downloadable guides, newsletters, email campaigns and more.
A key strategy has been to move on the tone of voice. Across the industry, so much IT copy is as dry as toast! But key decision makers are often non-IT specialists. They need the facts in a digestible way that compels them with a sense of urgency. Our new tone ensures technical IT posts, pages and other assets are informative and entertaining for general readers.
The business has enjoyed remarkable growth in its online presence. The professional quality of its marketing and unique voice has convinced many SMEs and blue chip organisations to work with Intersys. It now stands out in an unremarkable field as an engaging business and as ‘the friendly IT people’.
Martin, Gargi and the team at Coast are experts at quickly understanding the nub of any matter and conveying it through compelling, interesting, articulate, entertaining and insightfully written articles. I trust their insights and lucid articulation.
