Website content writer services

Transform your website from a vague calling card into a powerful and targeted sales tool.

Optimised content to bring more visitors

Powerful copy that persuades

Brand-building messages that sound like you
(not everyone else on the Internet)

Success! Read a case study now

Are you feeling this kind of pain?

Our website’s brimming with great copy, but we’re not pulling in leads.
The tone is so generic, but we’re full of passion for our business. How did this even happen?
I like my website messages, but I don’t know a thing about the art of selling. We need website content writer services to close the deal with customers – without throwing out our hard work.

Here's the three website content writer skills that will help turn your website into a moneymaker.

Intelligent, Google-friendly SEO content that gets you seen in search and AI citations – and brings in leads.
A lead-generation mindset. You need carefully crafted sales copywriting if you want to turn leads into customers.
A tailormade approach. Website content writer services must include detailed research and interviews with you. This will help create authentic, appealing messages about your unique business.

As an experienced web content writing team with a background in journalism and marketing, we create optimised messages to bring people to your website. Ones that have audiences leaning in, nodding – and becoming your next customers.

A client of our Cornwall-based content marketing company, with glasses and brown hair, smiling.

Sarah Edge

Marketing Manager, Nuffield Technologies

A true partner

‘Coast have taken the time to fully understand the complexities of what we do, and how we want to come across – they have become true partners to our team. Not only have they written content for us, but they have also added value by sharing knowledge in areas such as SEO. Their content has increased traffic to our website and has helped to build our brand's credibility.’

Here’s our website content writer services plans:

The BIG One:
Full Content Delivery

£££

You want a completely fresh take on your business website, including in-depth investigation into your offer, your values and tone of voice.

5 pages – Home, About, Contact, 2 x additional pages

3 hours of in-depth consultation

Competitor research

In-depth features/benefits analysis and messaging

Keyword/SEO research

Tone of voice development

Conversion-focused SEO copywriting (up to 1000 words per page)

2 x rounds of amends
+ a fixed fee per extra page

I want this now

The Fluff and Buff:
Content Refresh

££

Your website features serviceable copy and you know your offer. You need a sales-focused copywriter to make this content sing – and win more sales.

5 pages – Home, About, Contact, 2 x additional pages

1 hour's consultation

Keyword/SEO research

Tone of voice development

Conversion-focused SEO copywriting (up to 1000 words per page)

2 x rounds of amends
+ a fixed fee per extra page (based on existing material)

I've got to have it

The Power Page:
Landing / Sales Page

You need a single, powerful sales page – for instance, the landing page for your Google Ads campaign – to drive sign-ups, enquiries and sales.

1 hour's consultation

Keyword/SEO research

High-impact, conversion-focused copywriting (up to 1500 words)

2 x rounds of amends

Bring it on

Common questions

You’re talking about website content writer services. But elsewhere on your website you point out that copywriting, not content writing, makes sales.

The reality is most people don’t know the difference and we don’t ONLY want to help people who have a subtle understanding of marketing. So, for this page, let’s talk about website content writer services. But rest assured, you’ll be working with bona fide, sales-focused copywriters all the way. We urge you to read our Methodology page, where we talk more about this distinction between content and copywriting.

Can you write for my highly regulated industry?

Yes, we position ourselves as both a cyber security marketing agency and an IT marketing agency because we have many clients in these highly regulated industries and understand the compliance requirements. Similarly, we write about life sciences, financial services and other highly regulated sectors. Ask us more about our experience in these areas, or for samples of our work.

What can I expect from my copy?

You’ll get messages that work hard to persuade your audience, from the headline at the top of the page all the way down to the final call to action at the bottom. These messages will be informed by the benefits and unique features your business brings to your audience.

There’s nothing random about our approach to website content writer services. It’s the art of selling based on solid copywriting principles. We also offer content strategy services, content marketing consultant services and blog writing services. You’ll get far more than words from us – it’s all based on deep strategy.

Take a look at the top of our homepage. We’ve developed a headline based on the benefits of working with us, and a strong value proposition to back this up. We've also included trust signals such as client logos, Google reviews and testimonials. These elements work to generate interest and enquiries – they may even be why you're reading this page right now.

This SEO thing. Everyone claims to be an expert. Do you actually deliver?

Here's some examples. Our optimised website content writer services resulted in a 600% upsurge in this business's traffic. We’ve helped this website see significant increases in over 100 keywords. Our first-ever SEO campaign back in 2012 was so successful our client had to hire several new employees within weeks. There are lots more success stories. Check them out here.

What’s it like working with you?

Never salesy or hard sell. It isn’t our style. We’ll probably have a few conversations which feel like friendly chats – and they are. But as part of our website content writing services, we’ll also be interviewing you and gathering crucial information. Your goals, the benefits and features of your business, the way you like to talk about your business.

The best copy is unique and authentic – and chatting to you is our way of getting the raw materials for unique, authentic content. (We talk lots more about that need for authenticity here.)

Incidentally, despite our informal style, we work to defined processes we’ve developed over many years. We have a methodology for gathering information, writing and refining that we will adapt to your unique needs.

Stop talking. I'm in