The Coast Copywriting Ethos
Short version: we treat you and your customers like people, not 'prospects'

We get why you’re here.

You want to know we’re an honest, decent content marketing team. People who will put in the hard yards on your project and not lounge around drinking frappuccinos on your time.

So here’s a bit about what we believe in and why we do what we do. Hopefully, you’ll come away with a good sense of who we are and why you’ll want to work with us.

Purpose

Purpose

To help B2B clients win more customers online through authentic and credible messages and strategies.
To elaborate: authenticity and credibility are not a given. The internet is plastered with generic messages that do nothing to win customers. Our leadership team have been copywriters, journalists and strategists for decades. It’s wrapped up in who we are. We literally could not sleep at night if we delivered that kind of phoned-in stuff to you.

Vision

A world where businesses with integrity and a sincere voice win the customers.
Imagine if more and more businesses actually talked like people? And we weren’t bombarded with generic nonsense? Integrity and sincerity are better for your business because people will trust and believe you. They are better for the world because less BS in the environment is always a win.

Mission

We want to show B2B businesses, brands and agencies that tailormade content strategies built on clarity, sincerity and relentless originality help you build lasting, profitable relationships with customers.
Because this is true. And we have the evidence to prove it. When your content marketing partner gets to know you, interviews you at length and comes away with your voice and story, you WILL get heard. Because they will be telling YOUR story and not rolling out another ACME job. People can tell the difference. And they DO listen to sincerity and originality.

Values

Honesty

We don’t ham it up. We never come over all used car salesman. We believe we can make positive things happen based on achievable results. We will talk to you in a calm, clear and friendly way about our plans for your campaign.

Singularity

Your campaign will be unique. We won’t haul out the same old turns of phrase and strategies we used with the previous client and the one before that. We will bring our skills to your particular project, closely aligning our approach with your targets and goals. We deliver high-quality, bespoke strategies and beautifully crafted copy that will stand out from the crowd.

Humanity

Many of our clients become close associates or even friends. It’s okay, we don’t have to go on Tough Mudder weekends or gin-tasting sessions. But we will ask about your kids / pets / new kitchen. It keeps us human and reminds us you’re a person and not just a ‘client’ or ‘prospect’.