The IT marketing agency

We speak fluent IT – and plain English. Our small team of journalists, marketers and IT copywriters have over 10 years of experience helping MSPs, software developers, SaaS providers and hardware resellers broaden their reach and win clients.

Credible content that wins our clients business
Seamless partnerships – we know how your industry works
Proof of success – read our success stories
Show me an IT success story

If you are NOT working with an IT marketing company, this kind of thing will happen:

A purple chalk arrow leading to a square bracket; following the bracket, text reveals the problem of not using quality website copywriting services.
  • You’re wasting time explaining things like ISO 27001, zero trust and service desk tiers to your IT marketing agency.
  • Your technical services are tricky to explain to non-technical buyers – and your generalist marketing partner hasn’t cracked it.
  • You do impressive work for clients, but your marketing partner hasn’t done the digging to put case studies and impressive statistics front and centre.
  • Your competitors’ marketing is better – and they’re starting to move ahead of you.
You may be one of the leading MSPs, software development businesses, cyber security companies or hardware resellers in your field, but all your great work is hidden behind generic, weak content. It doesn’t impress IT managers, the c-suite or the operations director – and you lose opportunities.
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Coast is a specialist IT marketing agency
that helps win clients

The Coast team has over a decade of experience writing about IT, cyber security, life sciences and other technical and highly regulated sectors. We combine IT copywriting and marketing expertise with a background in journalism, helping to bring a foundation of credibility and accuracy to our work.


What our IT marketing agency can deliver:

A purple chalk arrow leading to a square bracket; following the bracket, text reveals the problem of not using quality website copywriting services.
  • Content from the word go. We know all about the world of MSPs, co-managed support, ISO 27001 and NIST – we won’t waste your time.
  • A journalist’s mindset. We'll bring buried gold like fabulous case studies, client testimonials and statistics to light through interviews with your leadership team.
  • IT copywriting experience. We'll translate your services into compelling scenarios for clients that prompt enquiries and calls.
  • Content with humanity. We are experts at bringing real people’s stories to IT clients, creating a relatable IT brand that attracts customers.
It marketing company client microcomms, represented by a six point 'flower' image representing a cable.
Head of Operations,
Microcomms
We've been working with Coast to refine our business tone of voice and develop consistency across platforms. Martin very quickly understood our brand, values and goals, and helped translate them into a clear, engaging language. Highly recommended for any business looking to elevate their external and internal communication!

Content marketing for IT companies from Coast

Blog Posts and Thought Leadership

Broadcast your knowledge. We’ll interview your team and bring unique expertise to your channels. Be an authority on the co-managed MSP model, AI safeguards and hardware, by communicating with credibility and personality.

Website Copy and Landing Pages

Convince technical minds and win leads. We’ll write website copy and landing pages that translate complex information about managed services or hardware and software products into messages that win leads.

Whitepapers and Guides

Get remembered for useful content. We’ll create a solid structure for your whitepapers and guides, providing invaluable and user-friendly content. Guess who they’ll remember when they need an MSP?

Social Media Management 

Stand out in your prospects’ feeds. Our journalistic mindset will help you publicise your knowledge, advice, services, case studies, stories and people – genuinely unique, useful and human social content that will generate engagement.

Newsletters

Build brand loyalty and sales with a newsletter. More IT clients are using email newsletters, because they’re a hugely effective channel to nurture clients and upsell services. We'll create a compelling e-publication.

Complete Cyber Security Marketing

Take the strain off your inhouse team. We deliver a tailored service from content branding to content strategy and monthly delivery of all of your content – including planning, scheduling and reporting.

IT marketing company case study: IT hardware and software provider wins reach and sales

Challenge:
Nuffield Technologies is a hardware and software specialist serving a wide range of sectors, from logistics to the military. It wanted to increase its authority and reach online by investing in high-quality blog articles, as well as sales pages, white papers and a LinkedIn campaign. The aim was simple: attract more eyeballs, win more clients – and grow.

Solution:
Coast has helped Nuffield by delivering several blog campaigns, creating dozens of carefully researched posts. We invested time in deep investigation of technical subjects to bring authority to content. Our technical expertise was combined with a user-friendly style that helped to develop the Nuffield Technologies brand and encourage enquiries. Our posts were accompanied by compelling sales pages, LinkedIn content, white papers and email campaigns to draw users to the website and increase engagement and sales.

We have also delivered marketing consultancy, helping Nuffield develop a strong search engine optimisation (SEO) strategy and advised on further campaigns.


Results:
Coast Copywriting’s contribution has been a sound investment for Nuffield.

Our client has developed a reputation as a leading authority in their sector. Posts regularly feature prominently in Google search and get from 700-1000+ reads for even low-search volume subjects. This has led to many increased enquiries and sales. One recent campaign in particular has played a key role in securing a lucrative contract with a UK government agency.

Says Sales and Marketing Lead, Sarah Edge, ‘Coast have written content for our software company for several years now and have been a pleasure to work with. They have taken the time to fully understand the complexities of what we do, and have become a true partner to our team. Coast’s content has increased traffic to our website and has helped to build our brand’s credibility.’

See more case studies

More about Coast Content Marketing

Based in Penzance, Cornwall, for over 20 years Coast has helped clients across the UK, the USA and India in highly regulated sectors such as IT, cyber security and life sciences.

The business is headed up by Gargi Shastri and Martin Philp, who each have a background in journalism, variously working for TV news, radio, and in publishing houses at the BBC, IPC and Bauer.

They each transitioned into marketing roles, Martin as a freelance copywriter at Publicis and Gargi as a marketing lead in an international agency.

It is this journalism + marketing approach that delivers something unique and standout for their highly regulated clients – persuasive sales messages built on a foundation of journalistic vigour and enquiry.

Coast is a boutique IT marketing agency. You will be introduced to Gargi and Martin and work with them throughout your project – zero subcontracting.

Find out more about them, see some cyber security and IT case studies and view Martin's extensive copywriting portfolio.

Gargi & Martin standing by a wall and smiling each other – they are co-owners of cornwall content marketing agency Coast.

Frequently asked questions

We work with MSPs, co-managed IT providers, cyber security companies, software developers, hardware resellers and service desk businesses. We also have experience in other highly regulated sectors, including life sciences. See also our dedicated cyber security marketing agency page.
Always. You'll work directly with Gargi and Martin throughout your project. We don't subcontract. This means consistent quality, genuine understanding of your brand and a real working partnership – not a revolving door of account managers.
SEO and content marketing are long-game strategies – meaningful results typically emerge within three to six months. That said, well-placed blog content can generate traffic quickly, and assets like case studies and landing pages can support sales conversations from day one.
Both. Some clients prefer a monthly retainer for ongoing blog, social and newsletter content. Others commission specific projects — a website rewrite, a whitepaper, a LinkedIn campaign. We'll recommend what makes most sense for your goals and budget.
We brief thoroughly – usually with a discovery call and follow-up interviews with your senior team. Our IT sector experience means we arrive already fluent in the landscape; we just need to understand your particular offer, clients and differentiators.
Absolutely – and it's one of the most valuable things our IT marketing company does. We interview your clients and leadership team, extract the compelling detail, and turn it into case studies that speak directly to the concerns of IT managers, operations directors and the C-suite.
Yes – and it's a core skill. As IT copywriters, we regularly write content that serves both a technical evaluator and a business decision-maker. We know when to go deep on a framework and when to translate it into plain-English business outcomes.
Yes, routinely. As an IT marketing agency, we find many of our IT clients work in sensitive sectors and share proprietary information during briefings. We're comfortable signing NDAs before any work begins and treat client information with complete discretion.
Often our best client relationships are exactly this. We plug into your existing team as a specialist IT content resource, handling the technical writing and content strategy your in-house team may not have the sector knowledge or capacity to deliver.
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