Social media services

Grow your audience with perfectly tailored social content delivered by professional writers and marketers. Based in Cornwall. Serving all of the UK

Full social media services, including strategy, setup, ongoing management and reporting
Delivered by professional writers with the copywriting and journalism skills to engage and grow audiences
Specialisms – IT, cyber security, tourism and retail
Safe pair of hands. Decades of experience in marketing – one less marketing job for you to stress about
I'm feeling sociable. Let's talk!

Uh-oh, the intern just posted THAT pic of the office party… again

A purple chalk arrow leading to a square bracket; following the bracket, text reveals the problem of not using quality website copywriting services.
  • Your most powerful channel is in the hands of an admin or junior staff member.
  • You’re trying to manage the social media hamster wheel in-house – and it’s exhausting.
  • You keep feeling there’s a massive missed opportunity here and you’re right.
  • You get Coast on board and you see your brand personality shining through. YOU would want to buy from you!
  • You’re getting a professional, regular stream of content from seasoned social media marketing professionals. Goodbye social stress.
Your reach, engagement and follower count are growing. And so are sales…
A purple chalk arrow pointing left to a square bracket; beyond the bracket, text reveals the benefits of using Coast's website copywriting services.

Our complete social media services can include:

Strategy

Which channels should you use? What tone should you adopt? Who is your main demographic? We’ll focus your strategy for maximum ROI.

Social Setup

Get beautiful, optimised Facebook, Instagram, LinkedIn or Google My Business social pages with your branding and a compelling write-up.

Content Creation

Insightful, informative, witty messages – we are copywriters and journalists who create human, shareable content, fully scheduled in your content planner.

Visual Processing

Send us your photography, visuals and video footage and we’ll use Adobe Lightroom, Canva and Final Cut Pro to edit and brand them to perfection.

Photography 

For Cornwall-based clients, we offer shoot days to gather an image bank of photos and video to roll out for the next quarter.

Reporting

How are we doing? Get a monthly metrics report and action plan for the period ahead, so you can always see the impact of your investment.

Social Media Services:getting results for these clients

Wharfside Shopping Centre in Penzance, Cornwall: taking on all social duties for the Wharfside’s Instagram and Facebook accounts. Work involves monthly planning, interviewing shop owners, photography and video, planning and writing social content, and publishing high-quality photography and reels, followed by monthly reporting and action plans. After six months, Facebook followers grew by 60.5% and Instagram by 68%. Posts receive excellent engagement and comments, and reels regularly achieve likes in the hundreds.

Nuffield Technologies

Nuffield Technologies: regularly writing LinkedIn social posts on highly technical subjects, including rugged phone specs, technology for defence forces, tech comparison posts, RFID technologies, software services and more. The concise, informative tone has led to consistent engagement from followers and visibility in lucrative industry sectors. Says Marketing Manager Sarah Edge, ‘Their content has increased traffic to our website and has helped to build our brand's credibility.’

Love Penzance

Love Penzance inward-bound tourism website: writing humorous and informative social posts for Facebook and Instagram, trailing regular blog posts. Coast has developed a humorous and tongue-in-cheek tone of voice across the Love Penzance brand, from the socials to the website copy and blog content. Says Todd Barden, former Penzance BID manager, ‘Always professionals and with a keen eye for detail, the team delivers on time with minimal effort required at our end. 5 Stars – Exceptional service.’

Based in Penzance, Cornwall, and serving all of the UK, Coast is a specialist content marketing agency offering full  social media services

Social media is not as light and fluffy as it seems. It’s a tough ask for business marketing teams to manage these massively demanding channels themselves. Coast makes it a mission to deal with everything social related, from setup and profile optimisation to strategy, scheduled content creation, engaging with users and reporting.

If you’re a client local to us in Cornwall, we offer shoot days – either monthly, bimonthly or quarterly – for photography and video. We can visit you on site and ensure you have high-quality imagery and reels for your posts. For clients further afield, we will optimise your photos in professional software, editing and enhancing your content before posting.

Our secret social media marketing ingredient is our professional writing and journalism credentials. Yes, imagery is powerful to attract attention. But it’s the messaging that is really going to connect. We are professional copywriters and marketers with years in the industry – never scheduling with an AI prompt, and always looking to inform, persuade and connect.

wharfside shopping centre logo, turquoise on white – the business is a social media marketing services client in Penzance, Cornwall
Tom Marsden, Director, The Wharfside Shopping Centre 

Great service
Fantastic copy, clear reporting, great service!
Would highly recommend!

Common questions answered


What are your specialist areas?
We work across all sectors, but there are a few that crop up again and again and for which we’ve developed a deep understanding and interest. Tourism marketing is a speciality area – perhaps no surprises given we work and live in Cornwall. We have many IT marketing clients and cyber security marketing clients and help them in the tricky art of turning highly technical concepts into engaging social content. (Tricky if you don’t know how; but absolutely achievable.) A third category is one we would broadly categorise as ‘community building’. Much of our social media marketing is for retail environments and local BIDS; a large part of this work is reaching out to local communities, and even building bridges in challenging scenarios.

Which channels do you work with?
Facebook, Instagram, LinkedIn and Google My Business. These are our areas of expertise. We will, however, consider helping you with any channel. Let’s talk…

Do you work in Cornwall – or everywhere?
Coast looks after many social media marketing clients in the West Cornwall area, including Penzance, Hayle and Camborne. However, we also work with partners across the UK and beyond, and help businesses with social media services far and wide. Out ‘shoot day’ services are generally limited to clients in Cornwall, but other than that, we can help you with social media anywhere.

Tell me more about photography and videography
We use a Canon R8 mirrorless camera for portraits, people-at-work shots and close-up / product shots. We combine this with the R8 video or simply a Google Pixel – with some simple storytelling and good composition, a camera phone is great for capturing footage. In a day’s shoot, we can gather portraits, group shots, people at work, interior and exteriors, interview packages and other material for a selection of 15-30 second reels. All of our work is edited in Lightroom for photography and Final Cut Pro for videography.

How can I trust you with our social channel?
This is an important question because, as we all know, social can blow up – big time. Our history as journalists and marketers ensures we handle all social content skilfully and sensitively. We’ll put guard rails in place so that, for instance, if a social post even hints at controversy, we run it by you first and advise you too. We’ll also discuss with you polices about answering vexing or trolling posts, turning off comments etc. For social, the best policy is to be prepared and have a plan to manage the odd challenge. That takes the stress and drama out of the situation.