Mon 30 Jan 2023

Guess What: You'll Never Actually Finish Your Business Website (And That's A Good Thing)

Your business website will never be completed. And that’s what’s going to give you an edge over the competition. I'd better explain that attention-grabbing paradox. I’ve seen business owners and marketing execs sweat bullets over reaching an imaginary deadline where a website is ‘finished’. Here’s the truth. Breathless pause… Your Website is Never Finished. This […]

Great Website Copy? Nobody Will Care if Your Photography is TERRIBLE!

Here’s a true story: if your website photography is rubbish, you are missing ££££ in leads and sales. I’ve helped lots of businesses transform their websites. I began way back as a copywriter, but now, with my team at Coast, get the whole job done. So I am constantly working with web developers, SEO techies etc. We are […]

A ‘Penzance Copywriter’ at Last (And Here Are the Photos to Prove it)

Updated July 2026.When I named my copywriting and content marketing agency Coast a couple of decades back, it was never really about the coast… or Cornwall… or Penzance. It just had the right ring to it and vaguely alluded to my locale. But, actually, all my clients were businesses and creative agencies in London or […]

Juggling Your Calendar: One for the Busy Boutique Agency Owners Out There

How do you fit in juicy new work when you’re already playing Tetris with your schedule to fit in regular clients? Good problem to have in these times? ✅ BUT still a potential problem? ✅ Here’s my take. First off, your regular clients are not the problem. They provide you with regular work. You may […]

Here’s What Over 20 Years Running a Copywriting Company Has Taught Me

A post for copywriters, clients, and anyone interested in the curious world of writing for a living. A long time ago, when the Spice Girls were telling us what they really, really want (oh god, yes, it actually was that long ago) I was working as a subeditor on the freelance circuit in London. A […]

Still Trading, Still Busy, Still Available to Discuss Your Job Now

Well, it's been quite a while… You know the old one about builders never fixing the creaky floorboards in their own house? Turns out it's true. The Coast Copywriting website has done me proud over the years. It's brought me plenty of new clients and kept me gainfully employed. What it's also done is kept me so busy performing […]

Persuasive Copywriting: 12 Tips for Success

If I could turn back time, I’d ping this list to a certain fresh-faced copywriter who started out almost 20 years ago. Some of the points are pretty well established and all over the internet in a chorus of retweets. Others are my personal observations on persuasive copywriting from a 20-year career. 1) Get your call to […]

10 Rules for Writing Catchy Headlines

The catchy headline Way back in 1998, my editor asked me to write a coverline promoting The Lost World: Jurassic Park. The cover shot featured Jeff Goldblum looking out of sorts. Meanwhile, a pair of hungry-looking dinosaurs loomed. I had it in an instant. ‘What’s Eating Jeff Goldblum?’ Tickertape fell from the sky. My colleagues […]

How to Brief a Professional Copywriter

So you need help from a professional copywriter. But how exactly do you describe what you want? In other words, how do you get them to truly understand your brand? And transform that list of key selling points into a campaign that whispers sweet nothings into customers’ ears. Here’s the thing. You don’t have to […]

Copywriting Tips – How to Create a Tone of Voice Customers Will Love

Tone of voice – elusive, essential Read a list of copywriting tips and you'll usually come across some or all of the following: organise your material focus on benefits, not features keep sentences short imagine you're writing to someone that you know, not an abstract reader end with a strong call to action. To a […]