Here’s a true story: if your website photography is rubbish, you are missing ££££ in leads and sales.
I’ve helped lots of businesses transform their websites. I began way back as a copywriter, but now, with my team at Coast, get the whole job done.
So I am constantly working with web developers, SEO techies etc.
We are like a mini circus of professionals, balancing on hire wires while that circus music plays in the background. 🎪 🤹♀️
‘Roll up, roll up…’
‘Marvel at these lead-generating words.’
‘That lean, clean design.’
‘Those tasty URL redirects. Mmm…’
It looks INCREDIBLE.
Only it doesn’t. It looks AWFUL. Because the photography is CRAP. 😫
Massive home truth incoming: there is nothing a copywriter or designer can do to make a site look the biz if you use rubbish imagery. EVERYTHING depends on the imagery.
So don’t let THIS living hell happen to you:
👇👇👇
Visitor: ‘Now, let’s have a look at this website. * Click, Click* 'Their LinkedIn looked spot on and…
‘Bejeezus – there’s a blurred lady on the About Us page holding a giant mobile!!!’ *Clicks away*
Okay, I’m getting a bit OTT to make a point.
But poor images are killing your website.
So… invest in professional images.
Or, if you are using stock shots, consult with a web designer who will choose complementary shots that work together and look like the real deal.
✅ Great photography is crucial to your website’s success.
✅ It projects authenticity and authority.
✅ It brings you leads and sales.
Oh, and it makes your work look so much better in my portfolio. 😁
Martin Philp is co-owner of Coast Copywriting, a content marketing agency based in Penzance, UK. Find out more about Coast's Website Content Writer Services, Content Strategy Services, Content Marketing Consultant Services and Blog Writing Services.