Your business website will never be completed. And that’s what’s going to give you an edge over the competition.
I'd better explain that attention-grabbing paradox.
I’ve seen business owners and marketing execs sweat bullets over reaching an imaginary deadline where a website is ‘finished’.
Here’s the truth.
Breathless pause…
Your Website is Never Finished.
This is because a ‘finished’ website is basically a dying website. The moment you label the job a good 'un, it begins – ever so slowly – to become a digital relic. You know, like those Nineties-style websites you snort hot tea at.
So, what to do?
Bin the idea of 'finished' and view your website as an evolving organism. It's going to take so much of the pressure off.
This doesn’t mean you must tinker like a maniac over every detail and constantly dip in and out.
The key is to work in Phases.
So, following website launch, or Phase 1, Phase 2 could be scheduled six months down the line.
BUT, in the lead up to that time, you’re noting down market changes and things competitors are doing that you need to incorporate to stay ahead of the game. 🧐🔬🧪
When the date comes, you press the big red button and – behold – your fini…
❌ Well, never finished.
❌ Never perfect.
✅ Just always getting better and better...
The fact you don't describe it in final terms means you'll push ahead of the competition.
And your business will reap the benefits. 🚀
Martin Philp is co-owner of Coast Copywriting, a content marketing agency based in Penzance, UK. Find out more about Coast's Website Content Writer Services, Content Strategy Services, Content Marketing Consultant Services and Blog Writing Services.