Coast helped business training company Hamilton Mercer refresh its website content to help attract more customers.
During our chats with the business owner, we picked up his frustrating at generic terms – such as 'going the extra mile' – to describe and even teach good customer service. He had a far more robust teaching strategy and we put his vision at the very heart of the content, challenging the 'old' ways of teaching and positioning Hamilton Mercer as a pioneer and a leader.
In our view, this gets to the heart of what good B2B writing is all about – moving beyond the cliches and discovering the genuine vision and passion behind the product or service.
Suddenly, content comes alive.
The visionary and authentic tone of the new copy has helped to position Hamilton Mercer as a leader in its field and attract many new clients. Find out more about our work for Hamilton Mercer.
'Coast are a real asset to Hamilton Mercer. They have a great understanding of what we want to achieve as an organisation.'
Oliver Roberts, Head of Client Services, Hamilton Mercer
