Hamilton Mercer

Content marketing strategies lead bold new direction

Training business Hamilton Mercer

At a glance:

Marketing consultancy from Coast refines and improves messaging across all media
Compelling new website content positions Hamilton Mercer as an industry leader

The challenge

Hamilton Mercer’s leadership team asked us to update their content marketing across the board. They needed a fresh vision, so that they – and their customers – could fully understand who they were and what they offered to the market.

The solution

Coast Copywriting has become a regular consultancy partner to Hamilton Mercer.

We have led workshops with our client, using an analysis of features, benefits and USPs to develop strong, compelling messages. These are now being rolled out across all media to help develop authority and a point of difference from competitors.

We have created a full marketing plan for the client, so it has a roadmap for content in the months and years ahead.

We have also created all copy for – and led the look and feel of – the business’s new website. Find out more about how we tackled this part of the job.

The feedback

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Coast Copywriting provides B2B content marketing and website copywriting services for brands, SMEs and agencies. To see more work samples for this client, or to chat about your project now, get in touch with Martin and Gargi.
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