SEO content strategy – Love Penzance tourism website

Love Penzance is a tourism website managed by Penzance Business Improvement District (BID). Its brief is to encourage tourists to choose the town as a holiday destination and increase revenue to the area.

The BID board asked Coast to find ways to improve SEO across the site, to increase traffic to the website and, ultimately, the town.

After auditing the website, we optimised pages across the site to help increase rankings for lucrative search terms. We also created approximately 20 pages of new content, to help rank for new terms the website was currently missing out on.

Results

• 107 out of 114 keywords went up in ranking, many significantly. For instance, Penzance (search vol 40,500) moved up 9 places from 11-2; Penzance, Cornwall (search volume 4,400) 63 places from 65 to 2
• Daily website visits increased by more than 100%: from 50-100 per day in early 2021 to 150-300+ per day

What our client says

'Coast's research and expert copywriting has boosted our website ranking and made our site and promotional material not only more effective and engaging but also humourous, educational and immersive. The bonus of ticking all these boxes is that we now find many articles and posts are shared on various social media platforms. Always the professional and with a keen eye for detail, Coast Copywriting deliver on time with minimal effort required our end. 5 Stars – exceptional service.'

Todd Barden, Manager, Penzance BID