Corporate communication strategy – The Perfume Shop

The Coast team undertakes managing editor and writing duties on The Nose newsletter, a corporate communication strategy for The Perfume Shop.

Our work includes conceiving and flatplanning each issue, interviewing employees, writing all copy, fitting copy to layout and providing the final proofread before the magazine is published in hard copy and online

This sample looks at selling scent to festival goers and is written in the light, slightly tongue-in-cheek style much praised by readers and the management team.

The magazine is highly popular with staff and considered a leading corporate communications strategy among senior management. It has won numerous industry awards from the Institute of Internal Communications, The Content Marketing Association and the MarComms.

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