Industry blog post – medical animation company

US-based medical animation company MadMicrobe asked Coast to write a blog post on industry innovations, to position the business as a thought leader in the field.

The team is highly skilled and technical in outlook, so we searched for an angle that would make the most of their incredible knowledge, but also present information in a way that was relatable to a general reader.

Two approaches helped us achieve our goals.

1. The Boba Fett factor. Several members of the team referenced the new techniques used in the hit TV show. Leading with this was a great 'way in' to attract an audience.
2. Team interviews. First-person interviews with a number of team members helped to bring the subject matter alive, infusing technical talk with their love for this subject.

The results

The blog post drew much attention on social media, through likes and comments, and brought a high volume of visitors to the MadMicrobe website.

What the client said

Says MadMicrobe's commercial director, Vincent Elsey, 'I cannot recommend Coast enough. They are conscientious, deliver on time and most importantly produce brilliant, fit-for-purpose, copy.'