Penzance BID asked Coast to create a blog strategy to increase visits to its LovePenzance website and encourage more tourists to come to this Cornish port town.
We created an annual blog calendar based on SEO search volumes and subject matter that would entice visitors. We then wrote a series of posts, developing an informal and friendly tone of voice to position Penzance as an exciting and welcoming town.
This sample is an interview story about how more and more people are embracing wild swimming.
Our blog work and other contributions to the Love Penzance website have helped traffic more than double and ensured the website now ranks on page one – in many cases in position one – for high-volume search terms. See more on our results.
'Coast's research and expert copywriting has boosted our website ranking and made our site and promotional material not only more effective and engaging but also humorous, educational and immersive. The bonus of ticking all these boxes is that we now find many articles and posts are shared on various social media platforms. Always professional and with a keen eye for detail, Coast Copywriting delivers on time with minimal effort required our end. 5 Stars – exceptional service.'
Todd Barden, Penzance BID Manager
