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Internal communications blog post

Why honesty is the best internal communications plan

Meet the shiny, happy people Imagine a world where hassled, tired workers are replaced by shiny people grinning at customers. Yes, it’s an employer’s wet dream. And too often it’s the world presented in staff magazines.   There’s…
Copywriter, internal communications copywriting, proofreader, martin philp, martin philp copywriter, copywriting

IoIC Award is The Smell of Success for Coast Copywriting

Marketing Awards and the New Fragrant Me Three years ago, if you’d questioned me about the merits of perfumes and aftershaves I’d have looked at you like you were insane. Why are you asking me about smelly coloured liquids people dab…
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Web Content Writing Cornwall – Latest Coast Copywriting Updates

Web Content Writing – Cornwall Business Coast Copywriting has been super-busy lately helping local businesses with their web content. I've been working with Todd Barden at T2 Design, a nice design/ content partnership which is getting great…
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Copywriting Tips For Small Businesses #6

#6 Tone of Voice The way you speak to your customers is perhaps the most important piece of branding you'll do. Should you adopt a friendly, casual tone? Or does a little distance and formality better reflect the services you offer? A…

Copywriting Tips for Small Businesses # 5.5 – Copywriting Bad 'Uns

# 5.5 Copywriting Bad 'Uns   A massive thank you to the people who sent me some examples of 'underperforming' copy, following my request on the Coast Copywriting Facebook page. (Please Like etc etc) In fact, I've received so many…

Copywriting Tips for Small Businesses #5

#5 Punctuate Properly. What have commas and apostrophes got to do with your business? More than you might imagine. A customer's first impression of your business might well be from your copy. Any mistakes in your advertising send…

Copywriting Tips for Small Businesses #4

#4 Be Brief. 'Vigorous writing is concise.' This is a quote from a classic book about writing, The Elements of Style by Strunk and White. And it's something every small business owner who writes their own copy should bear in mind. Your…

Copywriting Tips for Small Businesses #3

#3 Be Clear. Clarity is everything in copywriting. Keep your messages simple and people will probably stay with you. Mix your messages and they won't hang around to find out what you're trying to say. Three words worth remembering –…

Copywriting Tips for Small Businesses #2

#2 Focus on Benefits, not Features. A wig is made from artificial or man-made fibres. That's a feature. A wig covers your bald head. It also gives you the confidence to approach attractive women and tell them they've pulled. These…
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Copywriting Tips for Small Businesses #1

  #1 Be Honest. Honest advertising? Cynics might think that's a contradiction in terms, and quite often they're right. But good advertising not only puts a business in the best possible light, it also remains credible in the eyes…

Are you the right copywriter for my creative agency?

Work with a professional copywriter who has over ten years of experience freelancing for agencies. And one who delivers persuasive, creative copy, on brief and on time.   I've worked for some of the UK's leading creative agencies, including…

Are you the right copywriter for my business?

Work with a copywriter who will help you locate your key benefits and core audience – and then write compelling messages to attract customers If you're planning a website or print campaign, it can be hard to know where to start. My professional…

Do you write SEO web copy?

As a freelance SEO copywriter, I deliver concise, benefit-led web copy that is search engine optimised, to help attract the right traffic to your site.     What is search engine optimisation? Relevant keywords Google search results…

Professional Editing Services

My professional editing and web copy editing services can transform your words into clear, convincing messages that speak to customers. For some people, it’s cost-effective to write their own copy and then get me to sharpen it. As a professional…

What about the workflow?

I work in a clear, upfront and structured way. Before I begin, we'll agree on a brief, the workflow, and the final delivery of your project. Copywriting – the workflow As a freelance professional copywriter,  I keep to schedules and deadlines…

How much do you charge?

Professional copywriting services at affordable rates Once I understand the full scope of your project, I’ll give you a no-obligations quote. If you decide to go ahead, this quote will be the agreed fee. In other words, you’ll know the…

I need a full publishing package

I can help you create a website, booklet or magazine to the highest industry standards If you have a larger project, I can assemble a talented team who can help from initial conception all the way through to finished project. This can include: copywriters editors web…

I want to find out more

Call Martin on 07414 865222, email martin@coastcopywriting.com or fill out my professional copywriting services contact form.   For: copywriting SEO copywriting services web copy editing and copy editing web content writing business…